View topic - Evi Designs New Lipstick for Cargo Cosmetics

by **Elms** » Mon Jan 15, 2007 10:45 am

Lilly's lips: Canadian eco-babe and her lost boyfriend try to save the world one cosmetic at a time

Shinan Govani, National Post
Published: Monday, January 15, 2007

The couple that plays together saves the planet together. Eco-Canadian damsel Evangeline Lilly, the girlfriend of fellow Lost cast member and arch- Aussie environmentalist Dominic Monaghan, is now putting the babe into biodegradable.

She, we hear, is just one of the celebrities supporting and even helping design a new collection of inconvenient-truth-tackling lipsticks. And, lo, it's a Canadian firm that's behind the initiative!

Toronto-based Cargo Cosmetics, a fave of Hollywood lovelies and a thriving indie force on the current beauty scene, approached Lilly to support the project. Its latest collection, dubbed Plantlove, is being touted as the first-ever array of of-the-moment lipsticks that "fight global warming."

Packaged in a biodegradable tube made from corn and available exclusively at Sephora, the innovation uses something called PLA (or polylatic acid) "instead of the traditional petroleum-based plastic for the lipstick tube", according to the release. According to Cargo commander- in-chief Hana Zalzal, PLA is entirely corn-bred and is a resource that renews itself in only 100 days.

This makes the mouth-markers "greenhouse-gas-neutral" and thus an ideal accessory in the fight against global climate change.

In other words: truly less smudge!

"Plantlove is more than a product; it is a philosophy," says Zalzal. She's proud to also note that even the secondary packaging is eco-chic, coming as it does with a biodegradable box and actual, added-value wildflower seeds that one can plant.

Plantlove includes twelve distinct lipstick shades. Joining It Girl Evangeline with their celebrity vote of confidence are the likes of Courteney Cox, Mariska Hargitay, Sarah Chalke, Maria Menounos, and even that wild child Lindsay Lohan. These ladies have put their arts and crafts skills to work, and managed to come with their own designs for six of the hues.

But it is Lilly who stands out, perhaps, as the esteemed ecofreak who's really managed to put her envirocred where her mouth is.

Not only was the TV star the comely cover girl on Elle magazine's first-ever Green Issue last year. Not only did she drag a blue bin to the Hawaiian set of Lost on a recent birthday and make "onset recycling her biggest "birthday wish." Not only this and that, but her real-life beau, Dominic, is a famously carbon-emission-fighting, better air-quality kind of guy who owns a large parcel of forest land in India, which is he devoted to protecting and preserving for its own sake.

If we didn't like 'em so much, they're just the kind of perfect couple that could make us green with envy, no?

You can purchase Evi's designed lipstick via Sephora's website at the addy below.

You will need to copy and paste it into your browser.

http://www.sephora.com/browse/product.j ... id=P172734

by **Sonia** » Mon Jan 15, 2007 11:12 am

Thats so cool!! Maybe Im gona buy it!!

Cant you get it from the Sephora store? can you only get it from online??

by **Elms** » Mon Jan 15, 2007 11:23 am

No idea. The only other info is from this press release

The CARGO PlantLove(TM) Collection is a Sephora exclusive available February 2007 and will then become nationally available March 2007. For Sephora locations nationwide visit www.sephora.com and 1-877-SEPHORA.

For additional information about CARGO and a complete list of retail locations, visit www.cargocosmetics.com.

by **surfergirl** » Mon Jan 15, 2007 11:34 am

damn I don't think it will be availeble in belgium ... or europe for that matter

by **Nanci Gemma** » Mon Jan 15, 2007 12:57 pm

damn I don't think it will be availeble in belgium ... or europe for that matter

Don't worry I think it will! I know that there are several Sephora shops in Europe. Not sure about Belgium but you should check online :wink:

by **juliana.santos** » Mon Jan 15, 2007 2:08 pm

oh, i'm really happy seeing these evi's attitudes. It's good when someone, that is too much known, does something like that. I think that maybe, this way, people can stop and think about their acts.

But i'll be not able to buy those lipsticks. I'm from Brazil! ;(
this is sad!

by **Martha** » Mon Jan 15, 2007 3:32 pm

But i'll be not able to buy those lipsticks. I'm from Brazil! ;(
this is sad!

Sad? I'm from Poland so... :lol:

xD but that's cool news

by **Marta** » Tue Jan 16, 2007 2:11 pm

cool!

View topic - Evi Designs New Lipstick for Cargo Cosmetics

Evi Designs New Lipstick for Cargo Cosmetics

Evi Designs New Lipstick for Cargo Cosmetics

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